The Electronic Security Summit unites an exclusive group of the top electronic security providers, innovators, analysts, and solution partners in the field hosted by the Advisory Summit Providers (ASP). ASP is a recognized leader in summit administration for senior level executives focused on security management. Whether its collaborating with peers or interacting with new solution partners, ASP has the information you need to build long term partnerships with clients. Infusion is proud to take part in this security event as a sponsor and welcomes the opportunity to be a panelist for the Marketing workshop, states Monique Merhige, Infusions President. Our goal in 2013 is to work with security companies and help them build momentum for their businesses through targeted vente a domicile Public Relations and Lead Generation campaigns. The summit will enable Infusion to meet executives in the security industry who are looking to grow their business through Marketing and Public Relations. Security companies can utilize Infusions marketing expertise to acquire new clients and increase customer loyalty. About Infusion Direct Marketing Infusion Direct Marketing is a boutique marketing consultancy specializing in the security industry. Consulting services include: Public Relations, Lead Generation, Social Media Marketing, Direct Mail, E-Mail, Print and On-Line Advertising, Lead Management, and Collateral Development. Principal Monique Merhige provides over 15 years of PR and marketing experience. For more information, please call 631-846-1558 or visit http://www.infusiondirect.com .
Pour la version originale de l’article, voir http://www.tmcnet.com/usubmit/-infusion-direct-marketing-announces-sponsorship-the-electronic-security-/2013/08/28/7370816.htm
Direct Marketing News Announces its 2013 40 Under 40 Awards Winners
New York, NY (PRWEB) August 12, 2013 This group of young marketing luminaries has already left an indelible mark within their organizations and on the industry as a whole. Theyve launched initiatives that have helped to significantly grow their companies; wowed clients with creative or strategic plans that have made a major impact on those clients businesses; and influenced the industry in numerous waysfrom enhancing the core elements of direct marketing, to advancing measurement, to guiding their company and clients on mastering new technologies, and much more. Their work is helping to guide others in marketing to master such areas as integrating digital and traditional marketing, using cross-channel data to inform marketing decisions, and building loyalty at a time when customers churn at the click of a mouse. Their stories are ones of determination, creativity, and adaptability. The success stories of the 2013 Direct Marketing News 40 Under 40 winners are inspirational, said Editor-in-Chief Ginger Conlon. Its our honor to showcase the accomplishments of such an exceptional group of marketers. Direct Marketing News is hosting an awards ceremony to honor the 2013 40 Under 40 winners on Wednesday, September 25 at the Dream Downtown hotel in New York. The festivities will include a keynote by IKEA CMO Leontyne Green Sykes, who will share her leadership style and explain how it helped her reach the CMO position at IKEA while still in her 30s, as well discuss her approach to marketing today and how thats evolving. Additionally, two-time winners HubSpot CMO Mike Volpe and Experian SVP of Global Marketing Ashley Johnston will join 2012 40Under40 winners Big Fuel CCO Avi Savar and Sumant Yerramilly, cofounder of Coffee Match, in a panel discussion on their success strategies and what theyre doing now to maintain their career and company momentum. Full profiles of the winners will run in the November issue of Direct Marketing News and online.
Pour la version originale de l’article, voir http://www.sfgate.com/business/press-releases/article/Direct-Marketing-News-Announces-its-2013-40-Under-4727482.php
justONE big winner at direct marketing awards
The campaign for Frucor featured a machine, which made music using just the body’s movement. The judges described the campaign as the future of direct marketing. The ad was able to increase sales for the beverage by 8% against the same campaign period the year before. Engagement for the campaign was very high with website visitation up 1000% and total content views exceeding 1.8 million. Colenso also picked up awards for their work for Mars NZ, for dog food brand Pedigree. ANZ picked up two gold awards and a bronze for the transition programme implemented when the National Bank brand was scrapped. ANZ head of marketing Mike Cunnington says the programme involved mailing 73,000 letter variations to 1.2 million customers. Mr Cunnington says the program had to be delivered in just seven months had overwhelming good feedback and call volumes were below forecasted.
Pour la version originale de l’article, voir http://www.nbr.co.nz/article/justone-big-winner-direct-marketing-awards-vy-136322