Marketing and IT need to come together over Big Data

As each user can now be reached directly, in the digital world they will ignore messaging that doesnt personally call out to them. Failing to properly understand your customers in the digital world can have wide-ranging implications. It might just mean the campaign is ignored. Or in a worst-case scenario a wayward digital marketing campaign could result in reputational damage. Even well-intentioned marketing campaigns on social media can backfire when an organisation misjudges its customer. The only way to deliver successful digital marketing campaigns is to have a deep understanding of your audience. And the only way to do that is to use data about your customers and the way they operate online. Yet many marketing departments still dont interact well with their IT departments to enable this deep understanding of customers. Conversely, the IT departments dont necessarily understand the unique needs of marketing. So concerned are brands about the impact technology can have, analyst firm Gartner has predicted the CMO will have a larger IT budget than the head of IT by 2017. Smaller organisations might not have the luxury to split IT budgets that way and http://www.annevalensi-conseil.com/les-projets-de-vente-a-domicile.html will simply require the marketing and IT departments to talk effectively to one another.
Pour la version originale de l’article, voir http://www.smh.com.au/small-business/smallbiz-tech/marketing-and-it-need-to-come-together-over-big-data-20130826-2sky9.html

Best Social Media Marketing Firms Rankings in the UK Named by topseos.co.uk for August 2013

AdWords advertisers can simply take the Google search ads they already use, and then set bids to adjust for mobile devices. To increase bids for mobile devices, users can set a positive bid adjustment, such as +20%, and vice versa a bid adjustment of -10% reduces the bid by 10% for mobile devices. What is Mobile Marketing and Why Does it Matter? (So So Much!) Picture borrowed from siteproppc.com Its in Googles best interest to make mobile marketing easy for advertisers Google generates a hefty amount of revenue from mobile ads . Googles Enhanced Campaigns allow for advertisers to manage bids across devices, locations, and time with ease. Some advertisers may choose to bid higher for users on mobile devices who are within a certain range of their store, or may only want to bid on mobile devices during their stores open hours, and Enhanced Campaigns make that an easy possibility for advertisers. Google Mobile Ad Extensions Creating mobile search ads with Google also lets you take advantage of Googles nifty mobile ad extensions, which include features like: Mobile Site Links: Mobile site links make it easy for mobile users to jump to specific pages of your site without wandering around. Site links are especially useful in mobile marketing, as its much more convenient for users on mobile devices. What is Mobile Marketing and Why Does it Matter? (So So Much!) Click-to-Call Mobile Ad Extension: The click-to-call extension puts a call button directly beneath an ad. Clicking the button automatically generates a businesss phone number on a users mobile device.
Pour la version originale de l’article, voir http://smallbusiness.yahoo.com/advisor/mobile-marketing-why-does-matter-much-160023666.html

What is Mobile Marketing and Why Does it Matter? (So So Much!)

What is Mobile Marketing and Why Does it Matter? (So So Much!) image marketing for mobile

(PRWEB) August 22, 2013 The independent authority on internet marketing in the UK, topseos.co.uk , has selected their rankings of the 10 top social media marketing services in the search marketing industry for the month of August 2013. Each month the independent research team at topseos.co.uk researches the top performing social media marketing services and ranks them based on their performance during a meticulous analysis of their provided services. The rankings are published at the start of each month to assist businesses in selecting an effective social media marketing solution. To view the listings of the best social media marketing agencies in the United Kingdom click here . In order to organize the top recommendations possible based on the most detailed examination of social media marketing consultants the independent research team spends countless hours analyzing industry trends and market research. Each featured social media marketing firm has been evaluated across five verticals of evaluation. The five verticals are vital to learning the comparative performance of the firm in relation to major competitors within the industry. To organize an even more detailed examination the independent research team also contacts a minimum of three customer referrals of competing social media marketing consultants. About topseos.co.uk topseos.co.uk is a purveyor of internet marketing research in the UK. The first ambition of topseos.co.uk is to learn and disclose those individuals or agencies producing top internet marketing solutions available.
Pour la version originale de l’article, voir http://www.sfgate.com/business/press-releases/article/Best-Social-Media-Marketing-Firms-Rankings-in-the-4752788.php

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