Relativity replaces marketing head after ‘Paranoia’ flops

Harrison Ford

Biz Send this story to a friend Email address of friend (insert comma between multiple addresses): Your email address: Aug 19, 2013, 1:29pm PDT Relativity replaces marketing head after ‘Paranoia’ flops Enlarge Photo by Annlee Ellingson Harrison Ford starred in this weekend’s “Paranoia,” which only took in $3.5 million opening weekend for Relativity Media. Email | Twitter When your film dives at the box office, don’t blame the talent, blame the marketing department. Terry Curtain will be exiting the post as head of marketing for Relativity Media after the company’s $35 million production, “Paranoia,” opened at $3.5 million over the weekend. Curtain will be replaced by Russell Schwartz , as president of theatrical marketing, and Dana Precious , who will act as president of creative advertising and research. Schwartz comes from marketing at New Line Cinema where he managed the ad campaigns for The Lord of the Rings trilogy, Hairspray, Wedding Crashers, Elf and the Rush Hour films. Precious was formerly VP of Worldwide Marketing at Marvel, as well as holding high-level posts at Sony and Fox. She has handled high-profile franchise campaigns on The Avengers, Spider-Man and Men in Black. “Paranoia” had a strong cast, including Harrison Ford, Gary Oldman and Liam Hemsworth (“Hunger Games”), but failed to track well with audiences before its release. As it was marketed, the film appeared to be a rather generic thriller and didn’t seem to know who its audience was, an older crowd interested in Ford and Oldman, or a younger demo following Hemsworth from “Hunger Games.” It also likely suffered from its poor critical response and the August release date, perceived by many theater goers to be the dumping ground for summer films. Relativity marketed and distributed the film that was produced and financed by IM Global, Reliance and Demarest.
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Global Marketing Process Optimization Solutions Market

Included are growth by region forecasts, a demand analysis by industry vertical and key trends. An analysis of the competitive structure including vendors’ market shares is performed, and key vendors are profiled. The base year is 2012 with forecasts through 2018. Executive Summary – This research study analyzes the marketing process optimization solutions (MPOS) market that provides small, mid-size, and large global enterprises the capability to plan, execute, monitor, and analyze activities central to marketing while also enabling the management of marketing assets. The MPOS market is continuously evolving, even as marketing workflows and the ways in which consumers find and experience media evolves.- This disorganized but rapid evolution produced many interchangeable terms for MPOS within the market, such as marketing resource management (MRM), enterprise marketing management (EMM), and marketing operations management (MOM). Frost & Sullivan uses MPOS for consistency.- Corporate globalization prompted a need for targeted market analytics, regional campaign management, and brand asset management. This study details MPOS’ functionality, emerging trends and needs, and impact on the market.- The main market drivers include growing need to structure and optimize marketing in organizations; rising flexibility and scalability of MPOS; and increasing efforts by organizations to achieve global brand unity.- The main market challenges include the lack of alignment between technology and marketing processes within organizations and the dearth of awareness among many lien mid-market firms about the benefits of such solutions.- In 2012, multiple acquisitions reshaped the market: VYRE acquired by North Plains, Orbis acquired by Infor, Alterian acquired by SDL, and Marketing Pilot acquired by Microsoft. Since 2010, acquisitions include Unica acquired by IBM, Aprimo acquired by Teradata, and Assetlink acquired by SAS.- Subsequently, companies have merged MPOS into broader platforms such as customer relationship management (CRM), digital asset management (DAM), and enterprise content management (ECM). This trend is expected to create a polarization in the market between large corporations with their integrated MPOS and the smaller pure-play vendors.- Leading vendors in the MPOS market include IBM, Teradata, and SAS, which constitute xx% of the market. Mid-market and small participants also occupy significant market positions though many smaller vendors are expected to become acquisition targets over the forecast period.- North America and Latin America (NALA) continue to lead in MPOS adoption while Asia-Pacific (APAC) shows the highest growth potential over the forecast period at the expense of Europe and the Middle East/Africa (EMEA) regions whose market share is expected to decline, though net revenues will rise.- The market is still dominated by on-premise deployments primarily due to the preferences of the banking and financial services industry, which has the highest adoption rate among verticals.
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Traveler blues strikes Lane County as tourism marketing debated

The room tax provides more than 85 percent of Travel Lane Countys total funding. However, Lane County Board Chairman Sid Leiken said Monday that commissioners are unlikely to approve the proposed change and may be more inclined to look at a transition period. Travel Lane County could be approved for a one-year allocation for the full $1.7 million, while county leaders hear more from other marketing firms, Leiken said. I believe level heads will rise above in the debate, he said. Commissioner Pat Farr agreed such an approach seems more appropriate. Commissioner Jay Bozievich said that he still has an open mind on the issue, but would favor a cautious approach because of the countys long-term relationship with Travel Lane County. Commissioners Pete Sorenson and Faye Stewart could not be reached for comment. The recommendation by a county committee to spend $500,000 with Vertic and cut Travel Lane Countys allocation to $1.2 million was placed on the commissioners agenda late last week. Alarmed by the proposal, Travel Lane County president Kari Westlund sent an e-mail to Travel Lane County supporters detailing what she said would be a serious blow to her agency. The e-mail sent to Travel Lane Countys member businesses as well as to elected officials and the news media asked supporters to testify before the county board today. They need to hear that keeping Travel Lane Countys destination marketing contract intact, in its entirety, is important to you, your business and your employees, it said.
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