Most of them were invented a long time ago but on the Web all those channels people use have their own little rules and typical usage scenarios. So you will have to take vente a domicile a bit of training into account as well and if there is one particular channel or source of information your customers and prospects really use a lot (or more), you can even develop a strategy for that too. Youll have to make sure that the content is found or used. If not there is little sense in spending all the energy, is there? Youll notice quickly that a connected approach usually works best, for instance connecting and integrating content marketing, social and search like Lee Odden describes is his book Optimize and like Im trying to say with many others for many years now in an overall marketing context. Test. If it doesnt work your boss wont be happy. And your customers might even be upset. Or your partner if you dont land that bonus. To avoid that its best to test and measure before all the money is spent. That also allows you to change your strategy.
Pour la version originale de l’article, voir http://smallbusiness.yahoo.com/advisor/does-content-marketing-lack-strategy-know-213518417.html
Top Cable Marketing Campaigns Win at EuroSummit
59 First lady hosts summit on food marketing Darlene Superville, Associated Press 5:23 p.m. EDT September 18, 2013 The White House invited representatives from the food and media industries, advocates, parents, representatives of government agencies and researchers. First lady Michelle Obama hosts a meeting Wednesday about food marketing to children at the White House. (Photo: Evan Vucci, AP) First lady encourages people to drink more water Studies have linked food marketing to obesity Guidelines for food marketing to kids have faced pushback SHARE 559 CONNECT 71 TWEET 59 COMMENTEMAILMORE WASHINGTON Michelle Obama used the power of her bully pulpit Wednesday to push food companies and television broadcasters to do more to promote healthier foods to children and to do it faster. Research shows food marketing is a leading cause of childhood obesity because the ads and promotions lead impressionable kids to then pester their parents to eat what they saw on TV, consumer advocates say. The first lady cited a “cultural shift” taking place in America’s eating habits, and highlighted as examples salad bars that are now in many school lunchrooms and kids’ restaurant menus that offer such items as broccoli and whole-wheat pasta. But while she said there has been progress, including slight reductions in childhood obesity rates in a few states and cities, Mrs. Obama noted that “we clearly have much more work to do” when 1 in 3 kids in the U.S. is on track to develop diabetes.
Pour la version originale de l’article, voir http://www.usatoday.com/story/news/nation/2013/09/18/michelle-obama-summit-food-marketing/2831151/
First lady hosts summit on food marketing
MADRID Cable operators NPC Netherlands, Telenet and Virgin Media won the Cable Telecommunications Association for Marketing’s top prizes in the Creative Awards Program at theCTAM EuroSummit Friday. our editor recommends PHOTOS:The New A-List: 23 Salaries From Angelina Jolie to Robert Downey Jr. Revealed Telenet’s”Comedy Show Great Wall of Fire” took the Gold Award in the Business 2 Business category, with UPC Austria and SPT Networks coming in second and third. Virgin Media’s “Wifi on the Underground” campaign was voted the top Brand Building Campaign, with Portugal’s Zon coming in close behind with its “Iris by Zon-Fibra Timewarp” and Netherlands’ Ziggo’s “From Signal Provider to Entertainment Company with Music” campaign taking the Bronze. “The standard of entries this year was high, with some very eye catching and resonating campaigns and creative pieces,” said Krisztina Homolay, managing director of CTAM Europe. “Its clear from the entries that many of the cable operators and content providers face similar market challenges regardless of their geography and audience. The EuroSummit, held this year in Barcelona, is considered the marketing event of the year for the European cable industry, attracting 300 executives last year from 25 countries, representing 75 companies from the cable, content, technology and new media sectors.
Pour la version originale de l’article, voir http://www.hollywoodreporter.com/news/top-cable-marketing-campaigns-win-632597