Does Your Content Marketing Lack Strategy? What You Should Know And Do

Does Your Content Marketing Lack Strategy? What You Should Know and Do image A simplified and successfull customer A to Z aka journey15

Most of them were invented a long time ago but on the Web all those channels people use have their own little rules and typical usage scenarios. So you will have to take vente a domicile a bit of training into account as well and if there is one particular channel or source of information your customers and prospects really use a lot (or more), you can even develop a strategy for that too. Youll have to make sure that the content is found or used. If not there is little sense in spending all the energy, is there? Youll notice quickly that a connected approach usually works best, for instance connecting and integrating content marketing, social and search like Lee Odden describes is his book Optimize and like Im trying to say with many others for many years now in an overall marketing context. Test. If it doesnt work your boss wont be happy. And your customers might even be upset. Or your partner if you dont land that bonus. To avoid that its best to test and measure before all the money is spent. That also allows you to change your strategy.
Pour la version originale de l’article, voir http://smallbusiness.yahoo.com/advisor/does-content-marketing-lack-strategy-know-213518417.html

Top Cable Marketing Campaigns Win at EuroSummit

59 First lady hosts summit on food marketing Darlene Superville, Associated Press 5:23 p.m. EDT September 18, 2013 The White House invited representatives from the food and media industries, advocates, parents, representatives of government agencies and researchers. First lady Michelle Obama hosts a meeting Wednesday about food marketing to children at the White House. (Photo: Evan Vucci, AP) First lady encourages people to drink more water Studies have linked food marketing to obesity Guidelines for food marketing to kids have faced pushback SHARE 559 CONNECT 71 TWEET 59 COMMENTEMAILMORE WASHINGTON Michelle Obama used the power of her bully pulpit Wednesday to push food companies and television broadcasters to do more to promote healthier foods to children and to do it faster. Research shows food marketing is a leading cause of childhood obesity because the ads and promotions lead impressionable kids to then pester their parents to eat what they saw on TV, consumer advocates say. The first lady cited a “cultural shift” taking place in America’s eating habits, and highlighted as examples salad bars that are now in many school lunchrooms and kids’ restaurant menus that offer such items as broccoli and whole-wheat pasta. But while she said there has been progress, including slight reductions in childhood obesity rates in a few states and cities, Mrs. Obama noted that “we clearly have much more work to do” when 1 in 3 kids in the U.S. is on track to develop diabetes.
Pour la version originale de l’article, voir http://www.usatoday.com/story/news/nation/2013/09/18/michelle-obama-summit-food-marketing/2831151/

First lady hosts summit on food marketing

Michelle Obama

MADRID Cable operators NPC Netherlands, Telenet and Virgin Media won the Cable Telecommunications Association for Marketing’s top prizes in the Creative Awards Program at theCTAM EuroSummit Friday. our editor recommends PHOTOS:The New A-List: 23 Salaries From Angelina Jolie to Robert Downey Jr. Revealed Telenet’s”Comedy Show Great Wall of Fire” took the Gold Award in the Business 2 Business category, with UPC Austria and SPT Networks coming in second and third. Virgin Media’s “Wifi on the Underground” campaign was voted the top Brand Building Campaign, with Portugal’s Zon coming in close behind with its “Iris by Zon-Fibra Timewarp” and Netherlands’ Ziggo’s “From Signal Provider to Entertainment Company with Music” campaign taking the Bronze. “The standard of entries this year was high, with some very eye catching and resonating campaigns and creative pieces,” said Krisztina Homolay, managing director of CTAM Europe. “Its clear from the entries that many of the cable operators and content providers face similar market challenges regardless of their geography and audience. The EuroSummit, held this year in Barcelona, is considered the marketing event of the year for the European cable industry, attracting 300 executives last year from 25 countries, representing 75 companies from the cable, content, technology and new media sectors.
Pour la version originale de l’article, voir http://www.hollywoodreporter.com/news/top-cable-marketing-campaigns-win-632597

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Should Vine Be Part Of Your Marketing Strategy?

Vine can make it tempting to create large quantities of video. After all, a six-second video can be produced quickly. However, if you hastily create content youll defeat the purpose. Customers arent going to watch large quantities of your videos. Instead, you might turn them off if the first video or two they see isnt up to par. Establish a clear marketing strategy that outlines how to use Vine.It should be specific to Vines limitations so that you dont end up trying to squeeze a 15-second commercial into a 6-second video. Animate Your Images Animated images have become a popular technique when creating Vine videos. Simply stopping and starting the camera after moving an object slightly turns those still shots into video. Companies such as Lowes and Urban Outfitters have created successful animations. Involve Customers in Your Efforts The key to any good social media strategy is getting customers involved. Ask customers to send you Vine testimonials or encourage them to tape themselves using your products.
Pour la version originale de l’article, voir http://www.businessreviewusa.com/marketing/social-media/should-vine-be-part-of-your-marketing-strategy

Using Football Strategies for Marketing Wins

Play Your All-Stars If you know which of your marketing mix is actually generating resultsand hopefully you do: tracking the success of your marketing activities and measuring the ROI on things like content marketing then you know which of them to roll out when you really need a win. Also, find new all-stars. Experiment with social media, integrate with Google Universal Analytics you never know what fresh talent youll uncover. But Dont Forget Your Trusty Offensive Linemen Your offensive linemen may not get as much shine as things like fancy ad campaigns or social media, but theyre tried and true and theyre always there: email marketing, for example. Your email marketing is a steady activity that you can rely on to move you up the field; dont get entirely distracted by flashy campaigns and end up neglecting the solid methods that might be easy to forget. Have a Playbook As content continues to secure its place as king, you need to make sure you have a way of organizing it so that it doesnt get vente a domicile lost in the daily tornado of marketing activity. A solid playbook can help: know what assets you have to share (from eBooks to videos to Slideshare decks) and have a rotating schedule of promotion, with the messaging that goes along with each so that its ready to roll out at any time.
Pour la version originale de l’article, voir http://smallbusiness.yahoo.com/advisor/using-football-strategies-marketing-wins-205537208.html

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Stratégie Analytics voit expansion Sdn Future pour Nsn comme « mini Ericsson » suivant Nokia dispositif vente à Microsoft

Cela pourrait créer un « mini Ericsson » se ressemblent avec une structure de coûts très compétitifs stratégie Analytics sans fil réseaux et plateformes (WNP) service nouveau rapport, ‘Nokia NNO deviendra un ‘Mini Ericsson’ après vente appareil entreprise à Microsoft?’ évalue comment Nokia peut étendre RSN dans plusieurs domaines clés. Selon les plateformes et les réseaux sans fil de Guang Yang, Senior Analyst, “NSN pourrait faire bien pour envisager d’utiliser certains d’argent de Microsoft pour bonifier sa RAN offrant par l’acquisition d’un de la page web émergentes Self fournisseurs de réseau de l’organisation (fils) ou accroître son accent SDN.” Il a continué, « SDN offre une occasion perturbateur pour les fournisseurs de pénétrer le marché avec le logiciel compatible OpenFlow(TM) sur « matériel » et NSN a continué de restructuration qui se déplace à la fabrication de matériel de spécialité met dans une position très ferme à adopter le modèle low cost de la SDN encore plus vite que les concurrents tels que Huawei, Ericsson, Alcatel Lucent et Cisco. » Sue Rudd, Directeur Service Provider analyse a commenté, « la faiblesse majeure de NSN est son manque de forte IP logiciel de routage et de passerelle expertise interne qui peut ajouter de la valeur unique de ses 4G ‘ tout-IP architecture et le plan de contrôle SDN. Fort et distinctifs partenariats ou acquisitions même dans ce domaine sera essentielles pour plusieurs fournisseurs ont, Smart Backhaul, itinérance Wi-Fi et Content Delivery Networking. » Pour des exemples spécifiques de NSN succès récents et Strategy Analytics, les spéculations sur des partenaires potentiels spécifiques ou des acquisitions Voir le rapport complet. Articles récents qui fournissent une information utile supplémentaires sont : Nokia achète NNO rentable au prix de vente de feu et une étape importante pour Alcatel-Lucent LTE superposition stratégie supplémentaire Strategy Analytics, analyse des besoins d’infrastructure mobile se trouve dans: “Mobile complète Infrastructure Player ? Avez-vous Cisco juste ajouter dernière pièce à Mobile Jigsaw Puzzle?’ et gratuit Executive Summary. Voir aussi: ‘ Mobile opérateurs virtualiser à gagner avec SDN et Services à la pointe : Executive Summary », le rapport complet de SDN et fils. Sur la stratégie AnalyticsStrategy Analytics, Inc.
Pour la version originale de l’article, voir http://www.marketwatch.com/story/strategy-analytics-sees-expanding-sdn-future-for-nsn-as-mini-ericsson-following-nokia-device-sale-to-microsoft-2013-09-11

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2014 Lineup Of Online Real Estate Marketing Programs Announced

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With more potential buyers turning to their cell phones and computers for home ownership information, this announcement serves as good news for real estate marketers who wish to maximize visibility for their real estate inventory. Starting January 1st, ARME Realty.com has announces that they have decided to separate their all inclusive SEO and marketing platforms into smaller marketing “segments”. This allows brokers who only need specific programs to pick and choose exactly which programs to add to their marketing initiatives instead of having to have that all in one solution that the company has touted for 2013. The result, the company states, is that brokers can now tremendously lower their marketing costs and increase their return on their marketing investments. Simon Landers, the company spokesperson, states, “Now real estate professionals have more flexibility than ever to choose exactly which strategies they need for their marketing programs.” He continues, “After speaking with hundreds of brokers over the last few months, it became clear to us that many brokers have already committed themselves to specific marketing programs such as website development or search engine optimization. They may only need Adwords management or virtual tour production and distribution. Well now, with ARME Realty.com, they can narrow down their requirements from an extensive list of marketing programs and cut out any unnecessary expenses in terms of paying for programs they don’t need or are already using with other companies.” The firm offers an array of services from multimedia programs to email marketing and list management to media buying and ad management services. Representatives are available to discuss a brokers’ marketing needs via a hotline number which is listed as (727) 459-8841. The company can be also contacted via vente a domicile their website at ARME Realty.com. Read the full story at http://www.prweb.com/releases/2014-real-estate/online-marketing/prweb11101647.htm (c) 2013 PRWEB.COM Newswire
Pour la version originale de l’article, voir http://www.tmcnet.com/usubmit/-2014-lineup-online-real-estate-marketing-programs-announced-/2013/09/08/7394236.htm

The Short Sale Marketing System For Home Owners And Real Estate Professionals Is Now Available

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Today, many homes in the United States are involved in the foreclosure process. They are unable to pay the over priced loan amounts they received for their homes and now the banks are trying to gain possession of what is rightfully theirs. During this process the home owner is given the opportunity to sell their home to an interested buyer. The only catch is the sale price must be negotiated and approved by the loan holder prior to the sale. “The economy has taken a nosedive over the last few years and many American’s are suffering because of their own bad financial decisions. At this point there is no reason to say if only or I should have, now the only logical choice left is to try and pick up the pieces and move forward. As such, ARME Realty.com has created the short sale marketing system that is designed to advertise short sale homes to interested buyers from all over the world. By using the internet to advertise the available properties we can greatly increase the chances of a property being sold,” states Simon Landers, spokesperson.
Pour la version originale de l’article, voir http://www.tmcnet.com/usubmit/-short-sale-marketing-system-home-owners-real-estate-/2013/09/08/7394267.htm

Fannie Mae Begins Marketing Foreclosed Homes as Rentals

The companys regulator, the Federal Housing Finance Agency, on Monday released details of a planned pilot transaction under which the government-controlled mortgage-finance firm will offer the properties to investors in bulk and require those investors to rent them out. The program is designed to test the market for larger sales of foreclosed properties that havent yet been converted to rentals. Fannie is starting off by selling homes that were already rented out when the company acquired the property through foreclosure. Investors and nonprofit groups will be able to bid on homes in eight locations, including Los Angeles and Riverside, Calif., which account for around 23% of the units being marketed, and Atlanta, which accounts for 21%. The other locations include Southeast Florida (15%), Phoenix (14%), Las Vegas (9%), Floridas west coast (7%), Central and Northeast Florida (7%), and Chicago (4%). Investors will be able to submit bids on the entire portfolio of properties, but also will be able to submit offers on all the properties in any given market. The FHFAdidnt specify a timeline for the auction process, but the pilot sales could take place over the course of several months, said people familiar with the matter. The 2,490 properties being marketed by Fannie have 2,854 units, 429 of which are currently vacant. More than 1,700 are single-family homes, while more than 500 are condominiums.
Pour la version originale de l’article, voir http://blogs.wsj.com/developments/2012/02/27/fannie-mae-begins-marketing-foreclosed-homes-as-rentals/

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Samsung Plans conférence stratégique après Galaxy S4 Stumble ventes

Actualités Samsung plans conférence stratégique d’après que les ventes de Galaxy S4 trébuchent comme Jacob Siegal 4 septembre 2013 17:15 Samsung Galaxy S 4 ventes au deuxième trimestre de 2013 n’est pas passé aussi bien que Samsung avait espéré. Selon Reuters, l’électronique sud-coréen conglomérat projet d’organiser une conférence stratégique le 6 novembre, en réponse aux actions diminue de 13 % depuis avril. Plusieurs facteurs ont conduit à cette trempette, décevant des ventes de la S4 de galaxie parmi eux. Des mentions de Reuters qui ventes mobiles constituent les deux-tiers des bénéfices de Samsungs, tant investisseurs doutes sont compréhensibles. [Plus de BGR : aperçu de Gear http://www.annevalensi-conseil.com/les-projets-de-vente-a-domicile.html Samsung Galaxy : Smartwatch guerres commencent avec un gémissement, pas un bang] Il s’agit de la première Conférence stratégie majeure, que Samsung a eu lieu au cours des années, et la société prévoit d’inviter plus de 400 investisseurs et analystes afin de discuter des plans futurs. Ces plans susceptibles incluent le smartwatch Gear Galaxy et le Galaxy Note III, qui ont été révélées à Samsungs déballé Conférence de presse mercredi. L’événement en novembre est remarquable pour avoir été le premier du genre depuis Lee Sang-Hoon a repris en tant que président de Samsung Electronics.
Pour la version originale de l’article, voir http://news.yahoo.com/samsung-plans-strategy-conference-galaxy-s4-sales-stumble-211516164.html

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Content Marketing’s Plain English Problem

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How to Embrace True Persistent Marketing

social media megaphone

To illustrate the low supply of plain English, Garner rips off a list of words and phrases that he says stop readers and listeners from thinking: paradigm shift, mission critical, incentivize, bandwidth, utilize, and more. Most of us roll our eyes when we hear this type of business jargon (seeing impact as a verb or utilize instead of use gets me every time), but Garner’s point is that the reaction can be much more severe: sloppy language actually halts thought. Does your content marketing generate valuable returns or does it produce brain freezes? Garner’s not alone in focusing on the actual words that comprise content and fuel content marketing. In a response to one of my previous posts offering guidance on creating written content, a commenter (Brent211) noted that I ought to focus on more basic guidance, including be objective and use multiple sources. Similarly, Sorofman’s column seeks to provide fundamental guidance. It presents Gartner’s content marketing supply chain, an infographic that deconstructs content marketing into familiar business processes (sourcing, manufacturing, and distribution) and sub-processes. It is the very first sub-process of the sourcing processcreationthat content marketers need to get right, regardless of whether they’re producing writing, speaking, or visual graphics.
Pour la version originale de l’article, voir http://www.dmnews.com/content-marketings-plain-english-problem/article/310124/

TopSpot Internet Marketing on Inc. 5000 List for Fourth Time

Over the years, the list has included companies such as Microsoft, Vizio, Intuit, Oracle, and Zappos.com. Placing first on the 2013 list is childrenas tablet-maker, Fuhu. “We are very excited and honored to be included in the Inc 5000 list for a fourth time,a said TopSpot Internet Marketing President, David Underwood. aThis is a reflection of our team, our customers and the industry that we are a part of. As much as I am proud of our growth, I am more impressed with the people that make up the TopSpot team.” This month marks TopSpot Internet Marketingas tenth year of business, which they are celebrating with an educational seminar with speakers from Google, Wildfire and TopSpot Internet Marketing. The Search, Social and Mobile Strategy Seminar will be held September 26, 2013 at the Omni Houston Galleria Hotel. Complete results of the Inc.
Pour la version originale de l’article, voir http://www.streetinsider.com/Press+Releases/TopSpot+Internet+Marketing+on+Inc.+5000+List+for+Fourth+Time/8662750.html

Use the data you collect on a frequent basis to shape a brand voice thats relevant, effective and meaningful to every audience youre targeting. Depending on the tools youre using and the resources you have for monitoring data, this can be done instantaneously. Having interest and attribute data thats available on a real-time basis means you can understand how your voice is connecting with each persona. Dont wait for a campaign to end to tweak the voice or the message, for that matter. If you have the data as the campaign is running, use it! When you fine-tune the voice as needed and as data becomes available, you will know exactly what worked and what didnt all while the campaign is still running. You can then use that information right away for the next campaign. Create Community Around Conversation One of the drawbacks of traditional marketing cycles is that interaction and data collection tend to happen in different stages. Persistent marketing, conversely, doesnt carry this same limitation. Instead, persistent marketing allows the conversation of the campaign to continue concurrently, alongside data collection. These activities are not mutually exclusive and instead can feed upon one another, unveiling communities and demographics that may have been concealed before.
Pour la version originale de l’article, voir http://marketingland.com/how-to-embrace-true-persistent-marketing-57765

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Britannique de détail facilite la croissance des ventes légèrement en août : Brc

Photo : Reuters/Andrew Winning LONDON | Tue Sep 3, 2013 04:37 IST Londres (Reuters) – la croissance des ventes de détail britanniques assouplies légèrement en août après un juillet pare-chocs, mais demande de meubles a contribué à soutenir la dynamique, les données de l’industrie ont montré mardi. Le British Retail Consortium, a déclaré que la valeur totale des ventes au détail était de 3,6 pour cent supérieur au mois d’août l’année dernière, par rapport à la croissance annuelle de 3,9 % le mois précédent, ce qui a été le meilleur de juillet depuis 2006. Ventes de like-for-like, quel bande de changements dans l’espace de plancher comme détaillants ouvrir et fermer les points de vente, augmenté de 1,8 % sur l’année, comparée à 2,2 pour cent en juillet. L’enquête suggérées bretons sont sentent plus confiants en s’engageant à gros achats, citant la hausse des ventes de meubles et le plancher. “C’est une performance solide par les détaillants et démontre que la confiance est lentement mais sûrement son retour aux rues de haut du Royaume-Uni, a déclaré David McCorquodale, chef de vente au détail à comptables KPMG. Bien que moins exubérant que le sondage du mois de juillet, qui peut-être avoir été exagéré par des facteurs ponctuels, les chiffres de la CCFC ajouté pour preuve la reprise économique devient de plus en plus diversifiées. La série de données positives pose un défi pour les membres du Comité de politique monétaire de la Banque d’Angleterre, dont les plans pour la future vente domicile politique charnière sur une perspective prudente de croissance. Ils décident de la politique jeudi, et les économistes interrogés par Reuters ne prévoient aucun changement.
Pour la version originale de l’article, voir http://in.reuters.com/article/2013/09/02/us-british-retail-sales-idINBRE9810PR20130902

Ventes de Types de produits de rente fixe tout augmentent au deuxième trimestre 2013, Beacon rapports

Revenu indexé et différé rentes (DIAs) résultats atteint des sommets records. Environnement meilleur taux d’intérêt du deuxième trimestre ont contribué à stimuler les ventes. “En plus hausse des taux du trimestre, la courbe des rendements plus raide en près de deux ans permis transporteurs d’augmenter les tarifs, ils ont offert à taux fixe et indexés rentes. Tarifs crédités sur 5 ans type CD rentes fixes rose en moyenne de 35 points de base,”a déclaré Jeremy Alexander, CEO de recherche de la balise. « DIA chiffre d’affaires progresse de près de 40 % depuis le premier trimestre en raison de la poursuite demande de revenu de retraite, les plus gros gains et lancements de nouveaux produits. » Total fixe résultats de rente ont été 17,1 milliards $ au deuxième trimestre, en hausse de 14,6 % séquentiellement et 0,2 % par rapport à il y a un an. Ventes de rentes indexées ont augmenté de 17,1 % du premier trimestre, à 9,1 milliards $. Résultats de rente de revenu, qui comprennent des DIAs, a augmenté de 16,9 % séquentiellement à 2,6 milliards $.
Pour la version originale de l’article, voir http://markets.financialcontent.com/stocks/news/read/25029609/Sales_of_All_Fixed_Annuity_Product_Types_Rise_in_Second_Quarter_2013

Vente des bons moments est à bascule – hausse de 19 %

Bonne fois Restaurants Inc. (GTIM) est qu’une chaîne régionale de restaurants à service rapide situé principalement dans le Colorado, offrant un menu de haute qualité tous les hamburgers naturels, 100 % de tous les filets de poulet naturel, crème congelée fraîche, frites coupées fraîches, limonades fraîches et autres offres uniques. Good Times actuellement exploite et franchises de 38 restaurants. Bad Daddys Burger Bar est un concept de restaurant service complet, haut de gamme, petite boîte mettant en vedette un menu de chef conduit des burgers de signature des gourmets, hachés salades, apéritifs et sandwiches avec une pleine barre et mettant l’accent sur une sélection de bières de microbrasserie artisanale dans une énergie élevée, ambiance familiale. Daddys mauvais a reçu les récompenses locales et nationales pour la qualité et l’originalité de ses produits alimentaires et a été nommé dernièrement un burger de 25 albums aux États-Unis par USA Today. Bonne fois prospectives déclarations ce communiqué de presse contient des énoncés prospectifs au sens des lois sur les valeurs fédérales.
Pour la version originale de l’article, voir http://finance.yahoo.com/news/good-times-sales-rocking-19-141500386.html

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